3 Popular Types of Point of Sale Displays
Retail marketing is an industry that requires years of experience and knowledge in which techniques used are time tested. By understanding the your customer’s pattern while inside the store and knowing to which points in their trip can be used to trigger emotional reaction, retailers are capable of making most from their layout.
Whether you believe it or not, a big number of stores nowadays depend mostly on point of sale display stands. As a matter of fact, this is intentionally done to encourage people make impulse purchases. It’s that some of it works while others need some tweaks. Here is a brief overview of the top 3 common POS display units that various marketers are using their stores.
FSDU – it’s known as Free Standing Display Units positioned around the key areas of the shop throughout the customer’s journey. If you have short term offers or limited edition products, this works wonderfully for it. Mainly because it is free standing, setting it up is fairly easy likewise when you want to disassemble it when the promotion is finally over.
Most of the time, these are designed to suit the theme or promo currently run and see to it that it looks exciting and interesting. It is positioned often to store where it can grab the most attention which is none other than the entrance.
CDU – this stands for Countertop Display Units and as the name implies, they are placed on countertops in an effort to encourage impulse purchases prior customers make payment. Because they are small and that the counter is typically a noisy area filled with different products that are competing for attention, CDU have to be eye catching.
Cutouts are regularly used and they have strong branding to be able to alert the customers to the merchandise they impulsively buy including chewing gums, chocolate bars etc.
Wobblers – to be able to trigger the impulsive buying of customers, these are put on just at shelf level by major supermarkets. If you wish to trigger an emotional response from customers, then it can be used to offer inspiration or based.
Of course, there are also other types of point of sale display items used today and they’re more attractive than ever. Since shoppers of today are becoming savvier on their purchases, store owners are thinking out of the box on how they’re going to use it and strategically position it on their shop. POS marketer is more about creating theatre within the shop and knowing what will trigger the buyer response from customers and also, new ideas are tried by leading retailers and by their POS agencies as well.